Law Firm Marketing


Friday, August 7, 2020
9:00 am - 12:30 pm

View Exhibitors

Program Co-Chairs:

Diane L. Cardoso, Esq.
Javerbaum Wurgaft Hicks
Kahn Wikstrom & Sinins, P.C.
Jersey City, NJ

Jonathan H. Lomurro, Esq.
Lomurro, Munson, Comer, Brown & Schottland
Freehold, NJ



6:30 am - 8:30 am 
Litigation at Sunrise

Law Firm Marketing Part 1 
9:00 am - 10:30 am
Thomas Scolaro, Esq. • Miami, FL

Law Firm Marketing Part 2
11:00 am - 12:30 pm

Thomas Scolaro, Esq. • Miami, FL




This three-hour program presents the “nuts and bolts” of building strategic alliances with other firms, maintaining “top of mind” presence with referral lawyers and cultivating case generation with proven methodology and unique new strategies.

From the beginning, we address case selectivity as the traditional method of building and growing your firm qualitatively.  The opportunity to establish a network of “ambassadors” for your firm, including former and existing clients, geographically diverse co-counsel, and other non-traditional business sources is presented from multiple new perspectives.

Building and expanding your case inventory must include personal contact with lawyer referrals.  This can be conducted at conventions, such as the Boardwalk Seminar, national and other state trial lawyer meetings, and work with the American Bar Association. Participating organizations such as ABOTA and your local bar association, as well as the county and geographical regions adjoining your office location should be a valuable source of new cases. There are several international law groups, such as PEOPIL where you can attend conventions and meetings to network with European lawyers whose clients are injured during business or vacation travel to your geographical area.

The opportunity to meet with new case sources is only limited by your imagination, time and interest. Please remember the non-lawyer organizations you may already be active in, i.e., Big Brothers/Big Sisters, Boys & Girls Club, athletic associations, religious and civic groups. If you are interested in public life and politics, you will meet hundreds of people a year who can be the source of case generation.

What follows is the transition from the handshake business model to sophisticated and cost-efficient Internet and direct mail programs, as well as branding through long-term placement in legal journals and periodicals. 

“Branding” is the name of the game and Thomas Scolaro has experienced that technique by trial and error and the creative use of graphic design and firm identification, using graphic design, digital analysis and a creative collaboration with a multi-disciplinary work team. The results are palpable. Budgetary considerations are directly addressed, allowing any firm to ramp up the dynamics of client and co-counsel relationships, while keeping a very personal and individual approach to the practice of law. 

Even the most talented trial lawyer cannot succeed without an inventory of challenging cases allowing the demonstration of his/her talent.  Case analysis is the centerpiece of this presentation.

If you want to improve and grow your case selection, boost your fee potential and enjoy the practice of law differently through refreshing and unique ideas, attend this session. 

ABOUT THE SEMINAR: The Boardwalk Seminar® 2020 A Digital Experience: Education, Networking & Exhibits is a unique virtual program featuring 29 programs over three days. All programs are divided into 90-minute online webinars. This digital format allows you to choose individual webinars based on your needs or interests, which lets you create a personalized seminar.

NOTE: Pursuant to Regulation 201:08 regarding Alternate Verifiable Learning Formats, the Board on Continuing Legal Education has allowed all 24 credit hours for the compliance period to be fulfilled through approved courses offered in alternative verifiable learning formats.

* * * Special Offer * * *
Join NJAJ & Save $300 on Boardwalk Seminar registration.

If you join the New Jersey Association for Justice when registering for the Boardwalk Seminar 2020, you will receive the member registration fee ($200 less than the non-member rate) and as a part of this special offer you will receive an additional $100 off of the registration fee. Join NJAJ.

MCLE Credits
New Jersey - (Earn 3.30 Credits/Earn 0.0 Ethics Credits)
New York - (Earn 3.0 Credits/Earn 0.0 Ethics Credits - pending)
Pennsylvania - (Earn 2.50 Credits/Earn 0.0 Ethics Credits - pending)

This program has been approved by the Board on Continuing Legal Education of the
Supreme Court of New Jersey for 3.30 hours of total CLE credit.

Of these, 0.0 qualify as hours of credit for ethics/professionalism,
and 3.30 qualify as hours of credit toward certification in 
civil trial law.

Full-Time Judges, Full-Time Law School Professors, 
Judicial Law Clerks & Law Student Members

Registration is complimentary for the seminar.
Pre-registration is required.

Course Materials
The seminar course materials will be online for attendees
to download on July 31, 2020.

Registration on or after August 5th: 
An additional $25 will be added to fees for registering on the day of the program.


If you have a disability that will require special assistance or services, 
please send a letter describing your needs.