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Friday - Sunday, October 11 - 13, 2019
Archer Hotel Napa


Make Room Reservation

Restricted to Regular Members Only*!

NJAJ Thanks the Following Sponsors:

Vineyard Sponsors
Hospital EXPERTS, a division of Aviva Healthcare Solutions

Mindy Cohen OnPoint Legal Nurse Consulting
Occupational Assessment Services, Inc.

Strategic Capital Corporation
Veritext Legal Solutions

Grape Sponsors
Document Solutions

Click Here to Be a Sponsor

Program Co-Chairs:

E. Drew Britcher, Esq.
Britcher Leone, LLC
Glen Rock, NJ

Michael G. Donahue, III, Esq.
Stark & Stark
Princeton, NJ

Eric G. Kahn, Esq.
Javerbaum Wurgaft Hicks 
Kahn Wikstrom & Sinins P.C.​
Springfield, NJ

The New Jersey Association for Justice Educational Foundation, Inc. and the San Francisco Trial Lawyers Association present:

Trojan Horse Method
Trojan Horse is a revolutionary trial skills program that trains you to win in the courtroom. The exceptional trial lawyer will have three things: presentation skills, emotional congruence and a trial structure. In this seminar the THM Team will give examples of witness preparation as well as opening and closing statements. Trojan Horse has systematized the learning process. It works for new lawyers and seasoned lawyers alike.

The method was developed by the co-founder of THM, Alejandro Blanco. The method offers a segmental approach to developing and delivering information in an opening and closing. Learn how to present the information during trial so that the evidence is set out clearly in opening, highlighted in trial and the presentation of evidence, and sealed in closing. The method is premised on science, principles of persuasion and many years of forging the techniques in the courtroom. This is an introduction to the science, method, and general presentation skills that give you a powerful delivery before the jury.

The value of most cases rests upon having a credible plaintiff. Dan Ambrose will explain the process that he has mastered of getting plaintiffs to open up and allow themselves to re-experience the trauma that altered the course and trajectory of their lives. When plaintiffs are able to do this, the jury not only hears the story, but they witness and experience it. And it is much easier to tell the authentic, true and moving stories of loss and courage, when we have actually witnessed them ourselves. This is only half the battle though. The other half is directing the plaintiff in trial, this will also be demonstrated and explained.

Nothing is truly mastered without applying the principles of “deliberate practice” Dan Ambrose will show how the training regimens of chess grand masters, concert pianist, and Olympic champions, can be applied to the mastering of direct examination, cross-examination, and opening/closing arguments.

October 11, 2019
6:00 pm - 8:00 pm
Cocktail Reception

October 12, 2019
8:00 am - 8:30 am
Continental Breakfast & Registration
8:30 am - 10:30 am
Trial Structuring: The Science and Theory
Alejandro D. Blanco, Esq. • Lancaster, CA
Trial Structuring: Openings and Closings
Ilya Elena Lerma, Esq. • Phoenix, AZ
New Jersey Judicial Perspective
Hon. Raymond A. Reddin, J.S.C. (ret.)  Saddle Brook, NJ
10:30 am - 11:30 am
Witness Prep and Direct Examination
Deliberate Practice
Daniel Ambrose, Esq. • Los Angeles, CA
Sunday, October 13, 2019
8:00 am - 8:30 am
Continental Breakfast
8:00 am - 8:30 am
Sponsor Exhibits • Balcony
8:30 am - 9:30 am
Witness Prep and Direct Examination
Daniel Ambrose, Esq. • Los Angeles, CA
9:30 am - 11:00 am
Trial Structuring: Opening and Closing Demonstrations
Ilya Elena Lerma, Esq. • Phoenix, AZ
11:00 am – 11:30 am
Anti-Haines Legislation
Senator Nicholas P. Scutari, Esq. • Linden, NJ
6:00 pm - 8:00 pm


*If the attorney is eligible for Regular Membership (admitted in New Jersey) then that person has to join NJAJ in order to register for the restricted Regular Member only seminar. If the attorney is not admitted in New Jersey, then they do NOT have to join NJAJ to attend; HOWEVER, the individual must be a Regular Member of their local AAJ Affiliate Trial Lawyer Association AND must be confirmed by their TLA as a plaintiff attorney.

This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 7.20 hours of total CLE credit. Of these, 0.0 qualify as hours of credit for ethics/professionalism, and 7.20 qualify as hours of credit toward certification in civil trial law.

NJAJ Educational Foundation Event Code of Conduct

If you have a disability that will require special assistance or services, 
please send a letter describing your needs.