New Lessons for Keeping
“The Persuasion Edge”


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Wednesday, May 8, 2019
12:00 pm - 5:00 pm
Harrah's ResortAtlantic City, NJ

Program Speaker:
Eric Oliver
MetaSystems, Ltd.
Ann Arbor, MI

Program Moderators:
Elizabeth Kronisch, Esq.
Kronisch & Lesser, P.C.
Florham Park, NJ

Reno John Ciccotta, Esq. 
Maniaci, Ciccotta & Schweizer
Cherry Hill, NJ

We now know that the new “difficult” juror continues to be emboldened by our evolving political landscape, remaining indifferent to traditional values of justice, mutual concern, and fair play. Eric Oliver returns this year with insights from his latest trial-tested research and answers the following key questions:
•  Who are today’s most challenging jurors?
•  What internal stories guide their decision making?
•  How can you shape your case story to resonate with their preferences while also keeping “friendly” jurors on your side?
Eric’s research was commissioned for a very significant case heading into a defense-friendly venue. Due largely in part to his discoveries regarding the following attitudes, the case settled at great cost to the defendant shortly after the jurors were selected.
DISENFRANCHISEMENT: Standard efforts to “empower” jurors are likely to fail with this group because they presume jurors will align themselves with an “appeal to justice,” because they feel discounted, if not actually disenfranchised, by what they perceive as the powerful elites, they see themselves as the “out” group. How can you invite them to see the jury panel itself as their “in” group?
RESENTMENT: Long held resentments (both rational and irrational) against any one in any “system” have steadily intensified since the 2016 election. An assumption that almost all institutions, organizations, or authorities that exert control over our lives are “rigged” is now conviction. They are willing to freely blame plaintiffs for filing suit, yet happy to punish defendants whose bad acts they perceive as deserving punishment.
POST-TRUTH MENTALITY: Because “believe anything you want” is their MO, an inclination to distrust evidence and witnesses as “fake,” is as strong as their distrust of the media’s reporting as “fake news.” These attitudes could be called the “Trumpist” mindset, however, Eric’s results, used in subsequent trials, reveal that they aren’t only prevalent among the roughly one-third of Americans who consistently support the current president.  Rather, they animate a much larger group within the national jury pool, and if an attorney is unprepared to deal with them, can prove fatal for plaintiff civil cases.
In this program you’ll learn how to:
REDIRECT RESENTMENT: Unfortunately, among the groups that jurors with a “Trumpist” mindset love to hate are plaintiffs and plaintiff attorneys. How can you use this feeling of resentment to your client’s advantage instead of becoming the target of that resentment?
INVITE ALIGNMENT:  This large group will not tolerate being told what to think directly. How can you invite them to align with your client’s position through indirect suggestion? Including nonverbal “embodied” communication; compelling demonstrative visuals; and the powerful tool of presupposition, or the art of inviting others to “assume it to be true.”
LEVERAGE BLAME: Traditionally, plaintiff attorneys win large judgments by encouraging empathy for their client. This group of jurors wants to vote against a defendant rather than for a plaintiff, suggesting that the heart of your damage argument must change.
The American jury pool is evolving along with our nation’s political landscape.  The “Trumpist” mindset represents the latest manifestation of anti-litigation beliefs that first appeared during the Tort Reform “movement,” and more recently were emboldened by the emergence of the Tea Party. Learn Eric’s latest trial-tested techniques to turn this mindset and other pervasive negative attitudes to your client’s advantage.
Eric Oliver is a national trial consultant specializing in verbal, non-verbal, implied and visual communication with over 35 years experience working with and training trial attorneys. He has been integral to the successful resolution of thousands of cases and has helped produce several first-of- their-kind outcomes, often in MDLs. 


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ABOUT THE SEMINAR: The Boardwalk Seminar 2019 features 34 seminars over three days. The advantage of this unique format is that you may move from seminar to seminar, hearing different topics as desired and thereby creating a seminar tailored to your specific needs.

* * * Special Offer * * *
Join NJAJ & Save $300 on Boardwalk Seminar registration.

If you join the New Jersey Association for Justice when registering for the Boardwalk Seminar 2019, you will receive the member registration fee ($200 less than the non-member rate) and as a part of this special offer you will receive an additional $100 off of the registration fee. Join NJAJ.

MCLE Credits
New Jersey - (Earn 5.70 Credits/Earn 0.0 Ethics Credits)
New York - (Earn 5.70 Credits/Earn 0.0 Ethics Credits - pending)
Pennsylvania - (Earn 4.50 Credits/Earn 0.0 Ethics Credits - pending)

This program has been approved by the Board on Continuing Legal Education of the
Supreme Court of New Jersey for 5.70 hours of total CLE credit.

Of these, 0.0 qualify as hours of credit for ethics/professionalism,
and 5.70 qualify as hours of credit toward certification in civil trial law

Full-Time Judges, Full-Time Law School Professors, 
Judicial Law Clerks & Law Student Members

Registration is complimentary for the seminar.
Pre-registration is required.

Course Materials
The seminar course materials will be online for attendees
to download on May 3, 2019.

Onsite/Door Registration: 
An additional $25 will be added to all program fees for onsite registration.

Friday, May 3rd is the last day for a refund (minus $20).
All cancellations must be in writing.

After Friday, cancellations and no shows will receive a credit (minus $20)
automatically good for 1 year for a future seminar or
 an on-demand seminar at


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