Law Office Marketing: Online and Offline

Thursday, March 1, 2018
The Palace at Somerset Park, Somerset, NJ


Program Co-Chairs:

Christopher M. Placitella, Esq.
Cohen, Placitella & Roth, P.C.
Red Bank, NJ
Kathleen M. Reilly, Esq.
Brady, Brady & Reilly, LLC
Kearny, NJ
Jonas K. Seigel, Esq.
Seigel Law, LLC
Ridgewood, NJ



11:00 am - 12:00 pm 
Lunch & Registration • Exhibit Hall

12:00 pm - 12:30 pm
Marketing Without the Internet
Kenneth A. Vercammen, Esq. • Edison, NJ

12:30 pm - 1:15 pm
Engaging Your Law Firm in Your Community
Andrew J. D'Arcy, Esq. • Egg Harbor Township, NJ
Satish V. Poondi, Esq. • Woodbridge, NJ

1:15 pm - 2:15 pm

Internet Marketing
Carl E. Jaeckel, Esq. • Warren, NJ

2:15 pm - 2:30 pm
Coffee Break • Exhibit Hall

2:30 pm - 3:30 pm

Ethics of Internet Marketing: What is Appropriate on Your Website
Carol Johnston, Esq. • State of NJ, Administrative Office of the Courts • Trenton, NJ
Jeffrey M. Pollock, Esq. • Princeton, NJ

3:30 pm - 4:15 pm
Networking and Building Your Referral Base
Moderator -
Diane L. Cardoso, Esq. • Jersey City, NJ
Panel -
Saul G. Gruber, Esq. • Mt. Laurel, NJ
Jeralyn L. Lawrence, Esq. • Bridgewater, NJ
Scott G. Leonard, Esq. • Morristown, NJ
Kimberly A. Yonta, Esq. • New Brunswick, NJ

4:15 pm - 5:00 pm
Law Office Marketing Panel Discussion
Diane L. Cardoso, Esq. • Jersey City, NJ
Christopher M. Placitella, Esq. • Red Bank, NJ
Kathleen M. Reilly, Esq. • Kearny, NJ
Jonas K. Seigel, Esq. • Ridgewood, NJ

5:00 pm - 6:30 pm

Cocktail Reception • Exhibit Hall

6:30 pm - 9:00 pm
NJAJ Awards Dinner


MCLE Credits

New Jersey - (Earn 5.70 Credits/1.20 Ethics - pending)
New York - (Earn 5.70 Credits - pending)
Pennsylvania - (Earn 4.50 Credits - pending)

This program has been approved by the Board on Continuing Legal Education of the
Supreme Court of New Jersey for 5.70 hours of total CLE credit.

Of these, 1.20 qualify as hours of credit for ethics/professionalism,
and 4.50 qualify as hours of credit toward certification in civil trial law

Full-Time Judges, Full-Time Law School Professors, Judicial Law Clerks & Law Student Members
Registration is complimentary for the seminar.
Pre-registration is required.

Course Materials
The seminar course materials will be online for attendees
to download on February 23, 2018.

Onsite/Door Registration: 
An additional $25 will be added to all program fees for onsite registration.

Monday, February 26th is the last day for a refund (minus $20).
All cancellations must be in writing.

After Wednesday, cancellations and no shows will receive a credit (minus $20)
automatically good for 1 year for a future seminar or an on-demand seminar at



If you have a disability that will require special assistance or services, 
please send a letter describing your needs.