Leveraging Social Media for Litigation

Thursday & Friday
April 18 & 19, 2013
9:30 am - 12:30 pm & 1:00 pm - 4:00 pm
Bally's Atlantic City

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This three hour session is offered on Thursday and repeated on Friday.

Amy Singer, Ph.D.
Trial Consultants, Inc.
Gainesville, FL


Adam L. Rothenberg, Esq.
Levinson Axelrod P.C.
Edison, NJ

Victoria Schall, Esq.
The Gruber Firm
Mt. Laurel, NJ

Amy Singer will discuss how today’s technology can be applied to pre-trial research
and strategy formulation. Wizpor® turns the massive and complicated into the targeted and simple.

Since 2010 many attorneys have realized the impact social media can have on trials,
both high publicity and low profile. Wizpor® is a sophisticated automated system to
replace all of the tedious work, including all of the immense data mining, seeding, and farming,
that is required for any bona fide online social media research effort. The name correctly
connotes “whispering,” because the program, which incorporates numerous secret channels,
is designed to provide maximum confidentiality to attorney data and social media research findings.

With Wizpor®’s sampling, data mining, message seeding, text analytics, and forecasting,
the system provides a range of techniques and processes for the collection, classification, tracking,
interpretation, and analysis of online persuasion-oriented data concerning litigation disputes.
During Singer's presentation, she will explain how this can be done in a cost effective manner.

Litigators on both sides of the courtroom will like what online social media research offers.
It provides reliable – and invaluable – quantitative and qualitative information on what jurors
are most likely to think and feel about upcoming court cases. Additionally, online social media
research is fast. It is cost-effective. It operates in real time. You can use it for pre-trial planning
and as an electronic shadow jury (comprised of tens of thousands of surrogate jurors)
during the actual proceedings.

Most importantly, online social media research works. It provides litigators with an immense advantage
over opposing counsel regarding trial or ADR planning and strategizing, as well as optimally adapting
(and re-adapting) the courtroom presentation in real time. Indeed, the proactive utilization of social media
research puts you as a litigator in an absolutely dominant position over opposing counsel.
It is like the other side is playing slow-motion checkers while you play turbocharged, three-dimensional chess.

About Amy Singer, Ph.D.
Amy Singer, Ph.D. is a licensed psychologist who is an expert in statistical methodologies,
data analysis, and applied research. Singer’s firm, Trial Consultants, Inc., which she founded
in Miami in 1979, is one of the first trial consulting firms in the United States. Singer is pioneer
and nationally acknowledged authority in the field of litigation psychology, a discipline that
provides jury selection, focus groups, social media analytics, shadow juries, venue studies,
witness preparation and trial strategy. Singer continues to serve as a popular and prolific author,
trial consultant, and speaker contributing her expertise to national publications, broadcast media,
legal associations and high-profile cases such as the Casey Anthony, Dr. Kevorkian, Michael Jackson,
William Kennedy Smith and O. J. Simpson trials.

Singer has written numerous professional articles on litigation research, trial consulting,
trial presentation, voir dire, jury focus groups, witness preparations and related topics.
These articles have been published in leading legal and trial magazines.

 ABOUT THE SEMINAR: The Boardwalk Seminar® 2013 consists of 26 separate seminars running concurrently to each other. The advantage of this unique format is that you may move from seminar to seminar, hearing different topics as desired and thereby creating a seminar tailored to your specific needs.

* * * Special Offer * * *
Join NJAJ & Save $300 on Boardwalk Seminar® registration.
If you join the New Jersey Association for Justice when registering for the Boardwalk Seminar® 2013 you will receive the Member registration fee ($200 less than the non-member rate) and as a part of this special offer you will receive an additional $100 off of the registration fee. Join NJAJ.

FEE for:



Additional Attorneys:


Public Service Attorneys: (defined as practicing exclusively as an employee of any publicentity of the State of New Jersey, or the Federal Government)


Paralegals & Legal Secretaries:

(Full Program)
(One Day Only)

(Full Program)
(One Day Only)
Paralegal Students: (One Day Only)
(includes Thursday or Friday breakfast, lunch and seminar materials)


Judicial Law Clerks:


Law Students:


Full Time Judges:


Full Time Law School Professors:



Full Time Judges, Judicial Law Clerks,
Full Time Law School Professors & Law Student Members

Registration is complimentary for seminar.
Pre-registration is required to determine expected attendance.

This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 4.50 hours of total CLE credit.

Of these, 0.0 qualify as hours of credit for ethics/professionalism, and 4.50 qualify as hours of credit toward certification in civil trial law.

NJAJ Goes Digital...
The seminar course materials will be online for attendees to download
on April 12, 2013. Each registrant will receive a CD-ROM containing
the course material onsite.

Onsite/Door Registration:
An additional $25 will be added to
all program fees for onsite registration.


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If you have a disability that will require special assistance or services, please send a letter describing your needs.