Trial Strategy Begins
With Knowing the Right Story to Tell

Thursday, April 18, 2013
1:00 pm - 5:00 pm
Bally's Atlantic City
Atlantic City, NJ

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MCLE Credits




Earn 4.50 Credits

Earn 4.50 Credits

Earn 3.5 Credits

Program Presenter:

Diane F. Wyzga, RN, JD
Lightning Rod Communications
San Clemente, CA

Elizabeth Kronisch, Esq.
Kronisch & Lesser, P.C.
Florham Park, NJ


Lawyers are storytellers. Your client's legal story depends on power, passion and precision to develop and deliver a persuasive argument from the forensic fact pattern. Otherwise, the story is equivalent to "water, fire, marshmallows, silicone - now draw your conclusions."  Who here looks at the case and sees the elements but not the story?  Who here wants to listen to the emotional truths the jurors are saying on their own, listen for how it ties to your case, and integrate that even when it appears to be a ‘bad’ answer?  

A good story has energy - so you have to first identify what this story is all about. The right story has the power to transport, educate and ultimately motivate to action.

This program will cover a three-fold approach to your case: (1) target the landmines - the 21 ways you can lose the case; (2) identify the most compelling, persuasive legal story; and (3) test the case in focus group research to see if it gives the results (and the damages) you seek so you can take it confidently to trial or settlement.

About the Presenter
Diane F. Wyzga has cemented a strong national presence as the only RN, JD, and professionally-trained storyteller helping more attorneys win more cases more often by developing their critical listening and persuasive communication skills. She teaches attorneys how to use the art and science of narrative principles to develop a forensic fact pattern into a real life drama that effectively helps persuade decision-makers into desired verdict action. With over 20 years’ experience, Diane founded Lightning Rod Communications to educate attorneys to identify, shape and effectively deliver their case stories using language with power, passion and precision. Diane specializes in legal and trial communications strategy, focus groups, and preparing the trial story from start to finish.

ABOUT THE SEMINAR: The Boardwalk Seminar® 2013 consists of 26 separate seminars running concurrently to each other. The advantage of this unique format is that you may move from seminar to seminar, hearing different topics as desired and thereby creating a seminar tailored to your specific needs.

* * * Special Offer * * *
Join NJAJ & Save $300 on Boardwalk Seminar® registration.
If you join the New Jersey Association for Justice when registering for the Boardwalk Seminar® 2013 you will receive the Member registration fee ($200 less than the non-member rate) and as a part of this special offer you will receive an additional $100 off of the registration fee. Join NJAJ.


FEE for:



Additional Attorneys:


Public Service Attorneys: (defined as practicing exclusively as an employee of any public entity of the State of New Jersey, or the Federal Government)


Legal Secretaries:

(Full Program)
(One Day Only)

(Full Program)
(One Day Only)
Paralegal Students: (One Day Only)
(includes Thursday or Friday breakfast, lunch and seminar materials)


Judicial Law Clerks:


Law Students:


Full Time Judges:


Full Time Law School Professors:



Full Time Judges, Judicial Law Clerks,
Full Time Law School Professors & Law Student Members

Registration is complimentary for seminar.
Pre-registration is required to determine expected attendance.

 This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 4.50 hours of total CLE credit.

Of these, 0.0 qualify as hours of credit for ethics/professionalism, and 4.50 qualify as hours of credit toward certification in civil trial law.

NJAJ Goes Digital...
The seminar course materials will be online for attendees to download on April 12, 2013.
Each registrant will receive a CD-ROM containing the course material onsite.

Onsite/Door Registration:
An additional $25 will be added to all program fees for onsite registration.


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